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It’s double celebration for Divya Khosla Kumar!

With double celebrations for Divya Khosla Kumar – who turned a year older recently and is reveling in the smashing success of her latest T-Series single ‘Yaad Piya Ki Aane Lagi’ – Bollywood fraternity attended the celebration in huge numbers and wished the gorgeous actor-director a ‘happy birthday’!

It was a packed house, as all roads led to the success celebration of T-Series’ latest song, ‘Yaad Piya Ki Aane Lagi’ which has already become the song of the year.

Present at the event was Bhushan Kumar, Divya Khosla Kumar and Neha Kakkar among others.

The recreation of Falguni Pathak’s iconic song has taken the internet by storm by making its way to every locker room, college campus, clubs and ruling airwaves thereby crossing 30 million views on YouTube.

Birthday girl Divya Khosla Kumar, who couldn’t contain her excitement at the success bash, said, “I was cast in a Falguni Pathak video which was the first big break for me. And again I’ve done a video of a Falguni Pathak song. I want to thank Falguni for being so generous. I’m thankful for all the positive wishes she has given. She has supported the decision of recreating her song, for the new generation who was unknown to the melody. I’m very happy with the response the video has received.”

Proud husband Bhushan Kumar said, “We launched this song 3-4 days back and it has more than 30 million views. Today, many people criticize the trend of song recreation. Lalit (Sen) praised the re-composition. He’s the best judge, and if he’s appreciating it, then it means that we have done a good job. So people who are criticizing it should stop it because we have made the song for this generation. The original song released long time back and people enjoyed it at then as well. Now, we have revisited it and many people including the original composer Lalit Sen and Falguni are happy about the recreation. Many people have criticized it, but there is a large audience that we cater to. So I’m really happy with the kind of response the song has been receiving. I’m very thankful to my audience.”

Composer Lalit Sen adds, “I’m a T-Series baby and Gulshan (Kumar) Ji gave me the chance, and then I’ve done a lot of albums for them. I’m fortunate that Vinay (Sapru) Ji and Radhika (Rao) Ji have directed this song again and Tanishk (Bagchi) has done a beautiful job, he has added more value to it. I really liked the recreation. Usually as a critic, when I’ve composed a song, I always look out for errors or loopholes, but this song is complete entertainment.”

Gulshan Kumar & T-Series presents, Bhushan Kumar’s ‘Yaad Piya Ki Aane Lagi’ is penned by Jaani, sung by Neha Kakkar and music by Tanishk Bagchi.

Inside the Most Watched YouTube Channel in the World

Bhushan Kumar (center), chairman and managing director for Super Cassettes Industries Ltd., also known as T-Series, with music composer and singer Tanishk Bagchi (right) and Neeraj Kalyan (left), president of T-Series, at a listening session in Mumbai on Sept. 25.Inside the Most Watched YouTube Channel in the WorldIndia’s T-Series built an online empire from Bollywood. Now it has to survive Netflix.On a recent afternoon in the Arabian Desert, with the temperature hovering around 40C, the cast and crew of Street Dancer 3D are trying very hard to pretend they’re in London. Starring two of Bollywood’s biggest young stars, Varun Dhawan and Shraddha Kapoor, the movie tells the story of rival dance crews facing off on the British capital’s mean streets. But because of the tiresome bureaucracy required to close actual London streets to blast Bollywood music for 10 hours at a time, the dance battles are being shot outside Dubai, in a theme park’s mock French village.To create the illusion of a London neighborhood, or at least a South Asian audience’s idea of one, the crew has strung Union Jacks across the village square and parked an array of borrowed sports cars on the cobblestones. Multicultural extras are wilting in the hoodies and coats they’re wearing to ward off the nonexistent English chill, and makeup artists are working furiously to hide everyone’s sweat. Between takes, a small man with a tote bag rushes in to shade Kapoor under an umbrella.As cinematic visions go, it all seems a little strained. But when the cameras roll, and the catchy flute loop of a Punjabi rap anthem gets going, Street Dancer 3D’s producer gleefully shimmies his shoulders. “These kinds of visuals—I am getting value for my money,” says Bhushan Kumar, a 41-year-old with a pompadour and a soft, boyish face. He’s clad head to toe in designer brands: Tom Ford glasses, Burberry T-shirt, Palm Angels sneakers. With the director at his side and his entourage all around, Kumar reclines in a folding chair, the picture of a man satisfied with what he sees. “It’s a good-looking location,” he says. “They’re getting great dancing with great actors. It has all the things that matter a lot.”When it comes to entertainment, Kumar has a better claim on knowing what matters to India’s 1.3 billion people than almost anyone. The head of T-Series, the country’s largest record label, he’s the custodian of a catalog of Bollywood soundtracks, Tamil pop tunes, and devotional music that accounts for a huge proportion of listening in the most music-crazy country on the planet. Since music and film are inextricably linked in India—almost all major hits come from soundtracks, and elaborate dance routines are the centerpiece of movies in almost every genre—Kumar is also a crucial cinematic tastemaker. T-Series’ in-house production arm has put out more than a dozen releases in the past year, including Kabir Singh, the second highest-grossing Bollywood title of 2019, with about $39 million in box-office revenue.In February the company achieved another milestone: It became the world’s most popular YouTube channel, dethroning Swedish gamer-troll PewDiePie. The ascent of T-Series, which has 117 million subscribers to its primary feed, caught many off guard. YouTube has been dominated by pranksters, vloggers, and beauty queens from the U.S. and Europe. No professional media producer, let alone one from Asia, had ever held the top spot. But thanks to low-cost broadband access, India is now the largest source of consumers on the open web, with more than 600 million people online. (China has more internet users, but they generally stay behind the walls of its sealed-off digital ecosystem.) And that still represents a market in its infancy—about half of India’s population doesn’t yet have internet access.Eager to cash in, Netflix, Facebook, and Amazon are all pouring resources into India and introducing products there before rolling them out elsewhere. In July, Netflix Inc. chose India to offer its first mobile-only subscription, an option that will be critical to unlocking emerging markets. Facebook wants to use the country as a test bed for payments via WhatsApp.For Kumar, the internet giants’ newfound interest is both a threat and an opportunity. With bigger budgets and fathomless technological assets, foreign companies might pose a serious challenge to Indian producers, peeling away talent and eyeballs while threatening the Bollywood hit factory that underpins his success. Or they could be valuable partners, eager for the intimate knowledge of the Indian market that only a company like T-Series can provide.Kumar believes it’s the latter. He envisions a self-reinforcing ecosystem where his YouTube channels promote his songs, his songs promote his movies and digital TV series, and when those become hits, people go back to YouTube to listen to the songs again and again, putting T-Series in an unassailable position. And with Bollywood content growing steadily more popular in the Middle East, Southeast Asia, and other markets, that could make the company a global player, too.“All over the country, you ask anyone if they know T-Series, they will say yes,” Kumar says in an interview in Dubai. Soon, he adds, “everyone will know us all around the world.”Kumar credits his late father, who founded T-Series, with all of its success. Gulshan Kumar was murdered in 1997, shot 16 times as he exited a Hindu temple in broad daylight—reportedly for resisting an extortion attempt by a gang linked to Dawood Ibrahim, Mumbai’s most notorious underworld boss. Kumar refers to Gulshan in the present tense and says he believes his father is guiding T-Series from the afterlife; every film still opens with a title screen reading “Gulshan Kumar Presents.” Kumar attributes his most precious talent, his “ear sense” for picking hit songs, to his dad.Another trait Kumar seems to have inherited is technological foresight. In his father’s day, the medium of tomorrow was the cassette tape. Gulshan, whose own father was a Delhi juice vendor, opened a small shop stocking water-misting fans and other gizmos in the 1970s. A lifelong music lover, he also tried selling albums and experimenting with production on tape, hiring singers to record songs about his favorite Hindu shrine. When his cassettes began to outsell the fans, Gulshan traveled to Hong Kong, Japan, and South Korea to learn more about the technology. He returned with a deal to import magnetic tape, and in 1980 he set up a factory to assemble cassettes, many featuring music from a studio he built out of his early forays into recording.Gulshan brought a disrupter’s sensibility to the business, offering tapes at deep discounts and distributing them through convenience stores and corner stalls. He commissioned albums in regional languages such as Punjabi and Bhojpuri, tapping markets competitors considered too small or fragmented to bother with. Along the way, he developed a reputation for playing fast and loose with the copyrights protecting India’s most popular songs, the ones from Hindi cinema’s “masala musicals”—mashups of action, comedy, and romance. T-Series denies that Gulshan ever engaged in outright bootlegging, but it doesn’t dispute that he exploited a copyright loophole permitting cover versions of hits.Gulshan’s distribution network put him in an excellent position to get into Bollywood soundtrack production, and in the mid-1980s he founded T-Series—the “T” an homage to the god Shiva, who’s usually depicted carrying a trident. In 1990 the label catapulted itself to the top ranks of the industry by releasing the soundtrack for the musical romance Aashiqui, which remains a bestseller. Gulshan also began aggressively snapping up the rights to Bollywood soundtracks T-Series hadn’t put together; film producers were often happy to part with them, since the company’s marketing footprint increased the odds a song would become a hit and drive box office sales. Gulshan loved film as much as he loved music, so T-Series also built a business producing its own movies.Bhushan Kumar refuses to speak about Gulshan’s murder, except to say it made him rethink his career plans. At 19, he took the company’s reins. “I knew what this business meant to my father,” he says. “I had to fulfill his dream. Any son’s job is to make his parents happy; that’s what I did.” To stabilize T-Series, he decided to focus primarily on music, accelerating his father’s song-buying strategy. Komal Nahta, a film industry analyst, estimates the company now holds the rights to as much as 70% of the Bollywood music released in the past three decades. At first, this business model looked fairly eccentric. For every big winner, T-Series was left with thousands of tracks gathering dust. After all, in the predigital era even the most music-mad Indians were only going to buy so many albums.In the developed world, the recent history of the music business goes something like this: Everything worked well until 1999, when a teenage coder named Sean Parker co-founded Napster, the first file-sharing service to achieve broad popularity. The ensuing golden age of piracy nearly wiped out the industry. Then Apple’s iTunes established a market for legitimate digital music and prepared the ground for Spotify and other streaming services.In India, things went a little differently. While piracy was widespread, iTunes never got much traction. Instead, people bought ringtones. Westerners might remember these as an oddity of the early aughts, snippets of songs bought directly from a carrier such as Verizon or AT&T; they went out of style once the iPhone provided more interesting things to do with a mobile device. For Indians, they were a sensation, offering a cheap and accessible means to obtain popular music legally. As mobile phones made inroads among the middle class, having the right ringtone, purchased for as little as 10 rupees (14¢), became an essential symbol of personal style.In 2003 a local web portal offered Kumar $500,000 for the right to scrape ringtones from the T-Series catalog. He said no and instead began playing telecom operators and ringtone aggregation companies—a thing, in India—against one another for ever-larger licensing fees. His passion for the format was unmatched. Kumar “used to work on every ringtone,” says T-Series President Neeraj Kalyan, who’s headed the label’s digital division since its 2003 creation. “He used to make multiple cuts of every song so you’d have your first stanza, your second stanza, every stanza of a song.” Each would be available as a separate ring. By the late 2000s ringtones were the music division’s largest revenue stream.As this boom was nearing its peak, T-Series noticed bootlegged versions of its songs popping up in a very different format: YouTube. The company’s relaxed attitude to copyright law didn’t extend to American digital titans, and in 2007 it sued for infringement. The eventual settlement required YouTube to train T-Series to put its own videos on the site—and to provide generous advances on revenue from the ads that would run alongside them.T-Series uploaded its first YouTube video, the peppy dance number Laung Da Lashkara, in 2011, just as ringtone sales were tailing off. It featured the stars of the film Patiala House, Akshay Kumar and Anushka Sharma, cavorting in full Indian formal wear through a chandeliered ballroom, accompanied by troupes of backup dancers in turbans. Like a final transmission from an era that was about to disappear forever, it included an SMS code in the description below the frame, inviting viewers to set the song as their ringtone. The video was a hit, and it marked the beginning of an all-in bet on YouTube at a time when most record labels, whether in Santa Monica or Mumbai, still viewed it as an annoyance at best. T-Series immediately got to work uploading its entire catalog, available for free to anyone who wanted to watch.Despite India’s vast size, it still offered a surprisingly small pool of consumers. With underpowered mobile infrastructure, conservative telecom carriers, and a huge number of people living below the poverty line, the country lagged behind much of Asia in smartphone adoption. Just a quarter of the population enjoyed mobile internet access in 2015. Going online didn’t became a truly mass-market phenomenon until the following year, when billionaire Mukesh Ambani launched a nationwide 4G network called Reliance Jio. Ambani gave Jio a long financial leash, allowing it to offer free voice calls and ultracheap data plans. By its sixth month it had 100 million customers. Data prices fell to the lowest level in the world—about 26¢ per gigabyte, according to calculations by Cable.co.uk, which analyzes the industry.In all, about 300 million Indians have come online for the first time in the past three years. Compared with the 330 million who had access before, they’re generally poorer and less educated—and more likely to live in the rural hinterland than in Delhi or Mumbai. They skew young: 51% of India’s internet users are 24 or younger, with just 12% over 44, according to consultant Kantar IMRB. And while they practice half a dozen faiths and speak twice as many languages, they tend to have one thing in common. They love YouTube.T-Series’ headquarters is located on the outskirts of New Delhi, in a cluster of buildings in the red and cream sandstone Indians associate with the Mughal Empire. The facility’s most important work takes place in a soundproof room deep inside. There, a portly man named Ganesh spends much of each day pulverizing his eardrums with Bollywood tunes from two monster speakers, checking for distortion as each track is digitized for posterity. A heavily air-conditioned vault next door contains the fruits of his work, T-Series’ holy of holies: the bulk of the contemporary Bollywood songbook, 160,000 songs residing on 22 servers in five stacks.YouTube popularity is essentially a volume game. Channels that upload videos more consistently get recommended and promoted more often, and people are more likely to subscribe to a channel with lots of new material. By tapping its back catalog alone, T-Series has been able to upload videos at a rate of two or three per day for most of the past decade. Its new songs are an even more reliable source of clicks, often preceded by teaser videos and followed by multiple tweaked versions to attract additional eyeballs. The label offers a wide array of tailored products, from audio-only tracks for users who want to burn less data to versions with English transcriptions, so non-Hindi-speaking fans can sing along, too. For devotional music, there are accompanying slide shows of gods and shrines and portraits of Gulshan Kumar looking devout.The actual running of this online video empire requires remarkably few people. T-Series’ presence on YouTube and other streaming platforms is maintained by just 10 full-time employees, each responsible for uploading videos and songs in one language or genre. Kumar insists that T-Series’ digital popularity doesn’t owe simply to anticipating a technological shift or cannily managing its online presence. It’s all about picking hits. “An ear sense for music is the secret,” he says. “That’s the only reason we have achieved this kind of success on YouTube, because we are giving good quality music to our listeners.”In Kumar’s telling, the components of quality haven’t really changed since his father’s era. To him there are only two types of music: “romantic songs,” which provoke an emotional response, and fast-paced “beat songs,” which get you dancing. Both need a hummable melody and catchy lyrics; from there, it’s just a question of garnishing the key ingredients with whatever vocalist, instrumentation, or technological flourishes happen to be in fashion. “That’s the thumb rule of a hit song,” he says.It’s a lucrative strategy. T-Series, which still operates legally under the name Gulshan first incorporated, Super Cassettes Industries, isn’t publicly listed. But disclosures filed with the Indian government show that revenue jumped about 18.5%, to about $109 million, from 2016 to 2018—a period that wouldn’t fully capture the recent surge in YouTube subscriptions. In its 2018 financial year, it turned a profit of $29 million.That performance, however, won’t spin off anything like the financial firepower that Silicon Valley is capable of bringing to India. The major streaming services are piling in as expansion slows in developed markets. Netflix, which will spend $15 billion on programming in 2019, has backed about 40 Indian films and series, betting that some of them, like the detective drama Sacred Games, will join the growing number of local titles that have crossed over to gain international success. Amazon.com Inc. is expanding aggressively, too. Indians now have more than 15 streaming platforms to choose from, some charging well under $1 a month.Kumar argues that T-Series has no reason to fear this invasion, and not just because it sits behind a moat filled with more than 200 million YouTube subscribers. In recent years the company has doubled down on Bollywood, producing more than 24 films since the beginning of 2017. Two of its releases are among the top 10 earners at the Indian box office this year, led by Kabir Singh, the story of a gifted surgeon who descends into alcoholism after his girlfriend is forced to marry another man.This track record, Kumar proclaims, should make T-Series the preferred partner for anyone seeking to figure out what Indians want to watch and hear. Kumar says he’s in talks to produce several digital series with Amazon and Netflix, who are “coming to me because they want series with music.” (Both companies declined to comment.) Although Bollywood makes more nonmusicals than it once did, winning Indian hearts still generally requires songs. “If a hit song comes on in a theater,” Kumar says, “the mass audience get so excited they throw money, just out of excitement.” He means this literally.The ability to promote releases on the world’s No. 1 YouTube channel certainly boosts T-Series’ appeal to potential partners. Its rise on the platform was unprecedented. In July 2016 it had about 12 million subscribers, according to research provider Tubular Labs Inc. Within two years it passed 50 million, putting it in striking distance of PewDiePie. As the gap closed, many of YouTube’s biggest stars rallied to the defense of the controversial, racially insensitive Swede (real name Felix Kjellberg), posting videos imploring their own fans to subscribe to his channel. To urge them on, Kjellberg posted a diss track titled “bitch lasagna” that mixed chest-pumping bravado with casual racism. “I’m a blue-eyes white dragon while you’re just dark magician,” he rapped to his Indian rival. “Your language sounds like it came from a mumble rap community,” went a different verse.Kjellberg held off T-Series for a while, but his relatively infrequent posts were no match for a well-oiled Bollywood juggernaut. After admitting defeat, he uploaded a mock-congratulatory video that made light of India’s caste system, suggested T-Series had colluded with organized crime, and revived allegations that it profited from pirated songs. It also identified the real reason for his loss. “All it took,” he said, “was a massive corporate entity with every song in Bollywood.”There’s no predicting whether T-Series will retain Indians’ loyalty as their options for online diversion multiply. But to the millions of them for whom getting on the web was a life-changing transformation, the label’s primary platform is more or less synonymous with entertainment.A visit to Dharavi, a sprawling slum that abuts Mumbai’s international airport, can illustrate why. Ismail Modan, a tall, mustachioed 39-year-old, lives there with his wife and two children in a second-floor walk-up with a cracking plaster facade. The family shares a single room of 180 square feet, neatly organized with a gas stove in one corner, a cot in another, and a single window looking out at the blank wall of the next building.Until 2017 no one in the family had access to the internet. When smartphones started appearing in Dharavi, Modan, who earns about $200 a month selling surplus clothes from Mumbai’s malls, saved up to buy one. At $70, the used Samsung Galaxy J7 was a financial strain, but it quickly took center stage in his life. Previously, he had to go door-to-door to alert customers of new stock. Now he just updates his WhatsApp status, and the buyers come to him. Yasmeen, his wife, goes online to find designs for her tailoring business and recipes for the family.An ancient cathode-ray television is still perched on a shelf above the cot, but it’s been largely replaced by YouTube’s unlimited library. The family huddles most evenings around Modan’s 5.5-inch screen to watch music videos and goofy viral clips. Other times, they hook up a Bluetooth speaker to play music from T-Series and other channels. Modan’s children, 10-year-old Rehmin and 14-year-old Manas, sing along. “We used to meet friends to pass the time,” Modan says with a smile. “Now we just stay home and watch YouTube.” —With Ragini Saxena

Bhushan Kumar And Anubhav Sinha To Mark The Beginning Of A Long-term Filmmaking Association

The czar of the entertainment industry – Bhushan Kumar is continuously expanding his film universe by churning out movies that are not only high on the entertainment quotient but are also content-driven.

And now the excitement at his production house T-Series has gone up by several notches as the baron of movies has joined hands with the maverick filmmaker – Anubhav Sinha to mark the beginning of a long-term filmmaking association.

Having collaborated with the filmmaker earlier over the biggest musical blockbuster — Tum Bin and the music of his films, Bhushan Kumar and Anubhav Sinha already share a warm professional camaraderie and with their new association the duo hopes to bring their collective strengths together and make films that are not only thought-provoking and poignant but entertaining as well.

The first film that will mark the beginning of their long-term association is Thappad; a film that aims to explore the very basis of a man-woman relationship and gender equality, through an engaging story of a husband and wife. The film is directed by Anubhav Sinha and features Taapsee Pannu in it along with a powerhouse ensemble of actors.

Speaking about this new collaboration, czar of the movie business, T-Series’ Bhushan Kumar said, “I am happy to associate with Anubhav once again. He is not only a gifted filmmaker but also has a great sense of music. He makes movies that are relevant and start conversations among the audience and I am keen to associate with this kind of cinema. With our collective strengths together, we are hoping to deliver some extraordinary, content and musically rich films.”

Sharing Bhushan Kumar’s excitement, Anubhav Sinha said, “Magic happens when creative people come together. I am really looking forward to this partnership with Bhushan Kumar, as he gives the creative liberty and has a good understanding of what can work with the audience and what will not. I am happy to associate with Bhushan and combine our creative forces together for the pure love of cinema.”

Apart from Thappad, Bhushan Kumar and Anubhav Sinha are also discussing several other projects, which shall soon be officially announced.

Aanand L Rai collaborates with Bhushan Kumar to jointly produce content-driven cinema

In what can be easily termed as a landmark collaboration, filmmaker Aanand L Rai and producer Bhushan Kumar have combined forces together to mark the beginning of a long-term association of making movies.

After collaborating several times over music, these two successful moviemakers have finally decided to bring their collective strengths together and make movies, which are not only content-driven but are also backed with strong music.

With this goal in mind, and driven solely by their passion for cinema, Aanand L Rai and Bhushan Kumar have already planned several films in the near future, which shall be jointly produced by Kumar’s T-series and Rai’s Colour Yellow Productions.

The much-awaited sequel to the quirky comedy Shubh Mangal Savdhaan – Shubh Mangal Zyada Savdhaan, featuring Ayushmann Khurrana, Neena Gupta and Gajraj Rao, will kick-start Rai and Kumar’s long-term association. Directed by Hitesh Kewalya, just like the first part of the franchise, this stand-alone sequel will also deal with a serious subject in a comic way.

Commenting on this partnership, Bhushan Kumar said, “I had earlier associated with Aanand L Rai for the music of his films – Tanu Weds Manu and Zero. He has a great music sense and now I am delighted to collaborate with him for movies too. Along with SMZS and some helmed by Aanand L Rai himself, we have more projects in discussions. T-Series has always believed in creating entertaining and eclectic content-rich film for a global audience and with this collaboration with Aanand L Rai, who is a creative visionary and one of the industry’s leading director and producer, we hope to deliver some solid, content-rich and entertaining films. Our passion for music and movies is surely going to make our collaboration successful.”

Adds Director-Producer, Aanand L Rai, “I am excited about our association with Bhushan Kumar and T-Series. I believe they add tremendously to a Film like Shubh Mangal Zyada Saavdhan with their understanding of music and the pulse of the audience. With our combined strengths, we hope to collaborate on scripts that are exciting, empowering and entertaining.”

With many more films in discussions, the power duo shall announce their future projects soon.

Vicky Kaushal, Nora Fatehi, and Bhushan Kumar amongst others at the success of Pachtaoge.

It’s been a full house as all road leads to the success of T-Series single Pachtaoge, which is already become the song of the year

Present at the event was Vicky Kaushal, Nora Fatehi and Bhushan Kumar amongst others

Pachtaoge is a T-Series single which has already become a success worldwide it has crossed 33Millions views in just 3 days and still holding strong

Bhushan Kumar Takes The Bhool Bhulaiyaa  Franchise Forward With Murad Khetani, Anees Bazmee & Kartik Aaryan

There are plenty of sequels and franchise films currently in development in Bollywood, however, the second instalment to the 2007 hit film – Bhool Bhulaiyaa is undoubtedly the most hotly-anticipated film. The edge-of-the seat comedy psychological thriller starring Vidya Balan and Akshay Kumar had left the audience wanting for more, and ever since, film aficionados have been waiting for a second instalment of the film.

The wait is finally over, courtesy movie mogul – Bhushan Kumar, who had first introduced the genre of comedy-psychological thriller to Bollywood with Bhool Bhulaiyaa.

After much speculation, Bhushan Kumar has finally confirmed that he is making Bhool Bhulaiyaa 2 under his banner T-Series and Murad Khetani’s Cine 1 studios and has even roped in Bollywood heartthrob Kartik Aaryan as the main protagonists of the film.

Confirming the development, Bhushan Kumar said, “While the audience has been waiting for the second instalment to Bhool Bhulaiyaa, even I was eagerly waiting to make one for the longest time. However, we wanted to lock in the right script, one which was equally engaging and enticing as the first one. Finally, after a long wait of 11 years, Murad Bhai came to me with a script, which I felt was worthy of taking Bhool Bhulaiyaa forward as a franchise. I am thrilled to announce Bhool Bhulaiyaa 2 in association with Murad Bhai, together with whom we delivered the box-office hit Kabir Singh. The project will be helmed by Anees Bhai.”

Sharing Bhushan Kumar’s excitement, Murad Khetani said, “I am excited to collaborate with Bhushan Kumar and T-Series after our hugely successful Kabir Singh. I remember when Bhool Bhulaiyaa was released, it had created a crazy buzz. With Bhool Bhulaiyaa 2 we are hoping to once again create a similar impact. We have roped in the extremely talented Kartik Aaryan for the lead role and Anees Bhai, with whom I worked with last in Mubarakan, will be directing the film. We can’t wait for the film to start rolling.” 

Kartik Aaryan, who is collaborating for the third time with T-Series is equally excited about being a part of Bhool Bhulaiyaa 2. First one being the hugely successful box office hit – Sonu Ke Titu Ki Sweety, Kartik is presently shooting for their second association – Pati Patni Aur Woh and now there is Bhool Bhulaiyaa 2. Speaking about it, an excited Kartik said, “I’m excited to collaborate with Bhushanji for the third time. Bhool Bhulaiyaa has always been one of my favorite comedy- supernatural thriller film and now being part of BB2 makes me really happy, especially because I’ve been a big fan of Akshay Kumar sir and it’s a great responsibility to take his Bhool Bhulaiyaa franchise forward. It’s a hilarious script and Anees sir has taken it on another level. I’m also looking forward to working with Murad bhai.”

Film’s director Anees Bazmee is also thrilled to once again associate with Bhushan Kumar and Murad Khetani. He has worked with them on different occasions in the past. “I am excited to once again work with Bhushanji and Murad Bhai. Having worked with them on separate projects in the past I’m now looking forward to collaborating with them on Bhool Bhulaiyaa 2. I am also excited to work with Kartik. He is a very talented actor and has a great part in the film.”

Bhool Bhulaiyaa 2 is produced by Bhushan Kumar, Murad Khetani and Krishan Kumar under the banner of T-Series and Cine 1 studios. Directed by Anees Bazmee and starring Kartik Aaryan, the film is written by Farhad Samji and Aakash Kaushik. Bhool Bhulaiyaa 2 is scheduled to hit the screens on July 31, 2020.

Kartik Aaryan Roped In To Take The Bhool Bhulaiyaa Franchise Forward

If there is one actor who is reining B-town currently, it is undoubtedly the rising star of Bollywood — Kartik Aaryan. Not only is he giving back-to-back hits, but the young lad is also bagging some highly-anticipated projects and building an enviable filmography for himself. The recent movie to be added to his incredible slate of movie is – Bhool Bhulaiyaa 2.

After much speculations, it is finally confirmed that Kartik, who has been winning plaudits since his debut film – Pyaar Ka Punchanama, will be taking the hotly anticipated Bhool Bhulaiyaa franchise forward. This will be the first time Kartik will be doing a psychological thriller and the news has indeed got all the movie buffs excited.

Produced by Bhushan Kumar’s T-series and Murad Khetani’s Cine 1 studios, Bhool Bhulaiyaa 2 will be helmed by Anees Bazmee and is slated to release on July 31, 2020.

Interestingly, Kartik has always been a huge fan of the comedy psychological thriller Bhool Bhulaiyaa and now is extremely excited to take the film’s franchise forward. He said, “Bhool Bhulaiyaa has always been one of my favourite films and now I am thrilled to be a part of Bhool Bhulaiyaa 2. Especially, because I have been a big fan of Akshay Kumar sir, and it is a great responsibility to take his franchise forward.”

Apart from Bhool Bhulaiyaa 2, the versatile actor has an impressive line-up of films in his kitty including Imtiaz Ali’s #Aajkal, BR Films Pati Patni Aur Woh, and Dharma Productions Dostana 2. Well, clearly Kartik is going to be the busiest lad in B-town for months to come. More power to you Kartik

Here’s Why Bhushan Kumar Decided To Make Batla House

Over the years, T-Series’ head honcho Bhushan Kumar has made it a habit of not only making films that strike a chord with the masses but also leave an impact. His upcoming action-thriller ‘Batla House’ starring John Abraham is no different, and has been making the right noise ever since it was announced.

Inspired by the Operation Batla House, which took place in 2008 against Indian Mujahideen terrorists in Batla House locality in Jamia Nagar, Delhi, ‘Batla House’ traces the story of the shootout between a seven-member Delhi Police Special Cell team and suspected Indian Mujahideen terrorists allegedly involved in the serial blasts of September 13, 2008, in Delhi.

Directed by Nikkhil Advani, this fictionalized account of the most controversial encounters in India, is undoubtedly one of the most awaited films of the year, and producer Bhushan Kumar, whose production company T-Series is producing the film, is extremely excited to present the film to the audience.

Revealing his reasons to produce this film in the first place, Bhushan Kumar said, “First and foremost, what made me associate with this project was Ritesh Shah’s script. He has done a thorough research about this entire episode and has weaved all the facts together in an engaging narrative. The film starts with a bang and maintains the tempo throughout. Secondly, I strongly felt that it is an important story that needs to be told, especially because of what happened after the encounter. It is a very sensitive case with two sides to it and we have tried to cover everything in this film and have kept it real.”

He further adds, “Interestingly, despite being based on a real encounter, Batla House has a strong mass appeal to it too.”

Apart from Batla House, Bhushan Kumar, who certainly knows the pulse of the audience, is also producing a series of other interesting films including a biographical drama – Mogul, a coming-of-age dance film – Street Dancer 3 D, a war drama film – Bhuj: The Pride Of India among others.
Clearly, the man believes not just in quality but variety too as he is producing films in several genres.

Bhushan Kumar’s Kabir Singh is a treat for listeners

None can understand the pulse of the audience better in terms of music than the czar of the music Industry – Bhushan Kumar. The chairman and managing director of T-series has redefined the music industry of India and given us innumerable hits ever since he started spearheading the company more than 20 years ago.

A music connoisseur himself, Bhushan Kumar has also influenced the soundtracks of many movies and curated some memorable melodies by hand-picking talented musicians and singers.

The music of his latest film, Kabir Singh, which is still going rock solid even in the 5th week, despite competition at the box office, is ample proof that when it comes to music, Kumar certainly knows how to get the best out of the musicians, singers, lyricists involved in the project.

The multi-composer album of the Rs 271 crore earning Kabir Singh which
according to trade analysts will soon reach the coveted 300 crore mark, has nine songs. Right from the melodious Mere sohneya to the angst-ridden Bekhayali and the love song Tujhe Kitna chahne lage hum by Mithoon, the album is a treat for music lovers.

A super combination of some of the most talented singers, lyricists and composers, the tracks have been topping the Bollywood charts even before the movie released, with singers like Arijit Singh, Armaan Malik, Tulsi Kumar and Vishal Mishra among others spinning magic with their voices. In fact, Bhushan Kumar’s find – composers Sachet-Parampara’s song Bekhayali, has become a huge rage and is still topping the charts.

Undoubtedly, Bhushan Kumar has given a lot of thought to the curation of the film’s album. He has been personally involved with the creative supervision of each of the songs from Main tera ban jaunga to Bekhayali to the other hit numbers. It wouldn’t be wrong to say that with his hands-on approach, he created magic with the music design of Kabir Singh just the way he did with the songs of his film Aashiqui 2.

With Kabir Singh, Bhushan Kumar has given us yet another soundtrack, which will live in the hearts of music lovers for years to come!

O Saki Saki from Batla House got the Global Recognition

The O Saki Saki Impact
T series recently released their song O Saki Saki on Youtube from their upcoming film Batla House has now become a podium for international artists to market their songs. Ozuna, who is an international artist has also released his new song featuring Anitta titled Muito Calor. This song was seeded deeply under O Saki Saki’s comments section which is now trending worldwide. This is just another example of the power of T series on Youtube, the biggest channel in the world and how impactful O Saki Saki has been so much so that even international artists are using it as a podium to further market their song. In fact, if one goes through the comments on Ozuna’s song, they can see a number of comments where people, who didn’t earlier know Ozuna, have said they’ve come over from O Saki Saki, proving the global impact of the song.